Do eCommerce growth hacks by upgrading your site, optimizing your product pages, optimizing your checkout process, and using omnichannel strategies.
Building an eCommerce business is tough. And if someone says there’s one magic hack that’ll solve everything and blow up your sales overnight, they probably haven’t been in the game long enough.
But there are real stories, smart strategies, and case studies that actually move the needle. Inside, you’ll find eCommerce growth hacks that worked for brands just like yours—and they can work for you, too.
A List of Best ECommerce Growth Hacks to Consider
We’ve put together a list of the 20 best eCommerce growth hacks that are powerful strategies to make a big impact in the market.
- Make your product descriptions better
- Show off your trust badges
- Growing your business with micro-influencers
- Boost growth with AI product photography and video ads
- Put your money into traffic that converts
- Keep your store updated with the latest sales notifications
- Implement exit-intent popups
- Countdown timers for sales
- Launch seasonal and flash discounts
- Convert social media questions into purchases
- Make use of excellent demo videos
- Display customer reviews for social proof
- Use a gamified pop-up to boost sales
- Launch quizzes that are interactive
- Make bids based on the phrases of your competitors
- The progress bar for free shipping
- Provide options for financing
- Make customized packaging for customers
- Real-time answers to questions using live chat
- SERP & Google Adwords Star ratings
1. Make Your Product Description Better
The more you share about your product, the more people will connect with it. Buyers wish to understand exactly what they’re getting and if it suits their requirements before they feel ready to buy.
Include the basics, but don’t stop there. Tell the story behind it. Show how it can make life better. To help them visualize themselves using your product, show them a “before” and “after” photo. Make it real. Make it relatable.
2. Show off Your Trust Badges
A simple way to boost trust is with trust badges. It’s an easy eCommerce growth hack, but it works wonders.
Too many stores slap on generic banners that clash with their brand and fee. Keep it real, and it instantly feels more credible.
3. Growing Your Business With Micro-Influencers
When money’s tight, dropping big bucks on ads isn’t always the smartest move. Micro-influencer marketing is where the magic happens. It’s affordable and can really put your brand on the map.
Send your products to influencers with smaller but super-engaged followings. They’ll share it naturally.
The best part is that gifting products costs way less than the potential payoff. Even a handful of sales can cover what you spent. After that, every sale is pure growth. Choose micro-influencers with 10K or more followers who are a good fit for your brand.
4. Boost Growth With AI Product Photography and Video Ads
Running an online store with tons of products? You know the struggle. Photoshoots for every new item eat up time and money. Every new model, every new lighting, every new angle drains the budget in no time.
AI is changing the game. Brands now keep the same model, then simply switch the outfits. AI tools handle the editing without wasting time or money.
Nowadays, a lot of eCommerce companies use Shhots.ai, an AI ad generator that creates video ads from your product photos in minutes.
5. Put Your Money Into Traffic That Converts
Try the 80/20 rule eCommerce growth hack. It says 80% of results come from 20% of effort. For your online store, focus on traffic that converts. It’s the best way to boost sales.
For a quick win, focus on the website traffic that converts the best. Analytics will help you find the right people to target. This approach will give you an immediate boost in conversions.
6. Keep Your Store Updated With Latest Sales Notifications
You can immediately increase sales on your online store. Simply add the latest sale notification pop-ups. These pop-ups are easy to install. They show up on your site automatically. The pop-ups show when another customer has recently bought a product.
Sale alerts are a powerful tool. This tactic convinces visitors to buy now, before they lose a great deal.
7. Implement Exit-Intent Popups
Don’t let visitors slip away. Offer them something as they leave. Show a pop-up with a special offer or a chance to win. Ask them to sign up for your newsletter. This simple trick works.
Studies prove it. Exit-intent pop-ups can save up to 15% of your visitors.
8. Countdown Timers for Sales
Act fast! Create urgency for your promotions with a countdown timer. You can utilize them on your pop-ups, website banners, email campaigns, and push notifications.
Amazon uses them on their product pages to drive sales. It’s a proven method to boost conversions.
9. Launch Seasonal and Flash Discounts
Launch special sales for all major holidays. Make sure your website has a dedicated ‘Sale’ tab. Use it to promote seasonal items, new products, and clear out slow-moving stock.
10. Convert Social Media Questions Into Purchases
Many e-commerce brands are fielding customer queries on social media but struggle to turn them into sales. This is a costly mistake, especially for luxury goods. Every unanswered message is a lost opportunity. Your rivals are seizing these leads and converting them into revenue.
A sales team is being formed to focus on social media inquiries. Their goal is to convert online interest into customers. The team will use Conversion Rate Optimization (CRO) to qualify leads and engage directly with them.
11. Make Use of Excellent Demo Videos
eCommerce brands often fail to show how their functional products actually work. They rely on static pictures and text, which can’t fully convey the product’s true value. This is a missed opportunity to win over customers.
Don’t let customer hesitation kill your sales. Tackle it head-on with videos and detailed tutorials that display your product’s functionality. Shoot demo videos of your products. Use them on product pages and in retargeting ads.
12. Display Customer Reviews for Social Proof
E-commerce brands often ignore customer reviews. This is a mistake. Reviews are crucial for building trust with new customers. Without them, buyers wonder if your product is any good.
Want to win over hesitant shoppers? Show them what others think! Displaying customer reviews and ratings right on your website builds trust. It’s the social proof you need to convince buyers to click “purchase.”
13. Use a Gamified Popup to Boost Sales
Try a simple hack, which is a “spin the wheel” pop-up. Spinning a wheel and winning a prize triggers a dopamine rush in your brain.
Enter your email to spin the wheel and win prizes. You could get discounts, free delivery, or other great deals.
14. Launch Quizzes that are Interactive
The next eCommerce growth hack is to add a quick quiz to your website’s home page. It hooks users fast and gives them product picks just for them. Vitamin brands do this well.
A short form delivers customized product recommendations, improving user engagement. Capture emails for retargeting.
15. Make Bids Based on the Phrases of Your Competitors
Many SEO experts use a smart trick. They bid on keywords linked to their competitors. Let’s take an example. If you sell shoes similar to the Nike Pegasus, you can bid on that keyword on Google. It’s an easy way to get maximum clicks and boost online sales.
16. The Progress Bar for Free Shipping
48% of U.S. online shoppers choose Amazon because of free delivery. Boost your sales with a free shipping progress bar. It shows shoppers how much more to add to unlock free shipping. Simple, clear, and drives higher orders.
17. Provide Options for Financing
When customers see expensive products, they often hesitate. Even if they like the item, the price can feel like a hurdle. Doubts creep in if the value isn’t clear or if they’re unsure about spending.
Hesitation is normal and can hold back a purchase. To tackle this, show the value clearly. Offer flexible payment options. Highlight the long-term benefits.
Let customers pay in easy steps. Big purchases can feel heavy. NordicTrack lets buyers pay for their bikes in monthly instalments instead of a full upfront price. This simple option has pushed sales higher.
18. Make Customized Packaging for Customers
Unboxing can make or break a sale. Ordinary packaging works, but it won’t stick in the customer’s mind. Personalized packaging, however, turns a simple order into a memorable experience.
Give your loyal and VIP customers something special. Send customized thank-you notes. Add exclusive product samples. Try custom packaging that suits their tastes.
19. Real-Time Answers to Questions Using Live Chat
One more way to boost your eCommerce sales is to add a live chat feature. A live chat helps your customers instantly. They can get answers, product details, and even guidance while checking out.
Customers are more likely to buy when they can chat with a real person while shopping. Setting this up is simpler than you think. Just add a live chat plugin to your store, and you’re ready to go.
20. SERP & Google Adwords Star Ratings
The last eCommerce growth hack is to show your product reviews on Google Ads and search results. Pick any eCommerce review app and link it to Google. Import all your site reviews into Google’s system. Now, whenever someone sees your ad or product page, they’ll notice the star ratings.
Conclusion
Thanks for staying with us through our guide on 2o best eCommerce growth hacks. Growing an online store isn’t easy. But the tactics we shared prove that achievement comes with creativity and testing. There’s no single formula. Yet, there are plenty of practical steps you can take to boost your business.
We hope these eCommerce growth hack examples spark new ideas for your brand. Try fresh approaches and see what clicks. Growth takes time, but every step matters.
These growth hacks can give your eCommerce store a major boost. For more detailed tips on increasing Shopify sales, don’t miss our earlier post How to Increase Sales on Shopify.
FAQs
What are some effective strategies to grow an e-commerce store?
Improving your product pages with relevant keywords can help attract organic traffic. Engaging with your audience on social media builds brand awareness, while email marketing with segmented campaigns can boost conversions. Paid advertising on platforms like Google Ads can also drive targeted traffic to your store.
Are there additional strategies beyond the basics?
Yes. Implementing a loyalty program can encourage repeat purchases and foster a community around your brand. Collaborating with influencers can give your store access to new audiences and fresh perspectives. Creating blog content around your products, repurposing it for social media posts, and turning top-performing blogs into videos can also help expand your reach.
How can SEO specifically help an e-commerce business?
SEO increases your store’s visibility in search engines. By optimizing product pages with relevant keywords, creating blog content that links back to your products, and repurposing blog content into social media posts or videos, you can reach more potential customers and build authority in your niche.
Are there tools that can help validate e-commerce strategies?
Tools like RefineFast provide insights into market demand and competitor positioning, which can help you make informed decisions about your growth strategies.
What’s the best first step to get sales for a new online store?
Start by building trust and awareness before focusing heavily on paid ads. Create organic content that tells your brand story, showcases your products, and highlights your mission. Pair that with micro-influencer marketing — small influencers are more affordable and often have highly engaged audiences that can drive your first sales.
Are growth hacking strategies the same for all businesses?
No. Growth hacking is highly context-dependent. Strategies vary based on e-commerce vs SaaS vs B2B, niche products vs mass-market solutions, and industry type, e.g., medical services vs medical equipment.
Where can I find growth hacking communities?
Join online spaces where marketers and founders share insights. A good example is the “Startup Resources” Facebook group, where people discuss trends, tools, and growth strategies. Reddit, Indie Hackers, and specialized Slack communities are also great options.
