UGC prompt generator
UGC prompt generator for AI video ads
Fill in your product, pick an ad style, and get a UGC script, five hooks and a video prompt you can paste into any text-to-video model.
Your product
Ad style
Creator
Setting
Length
Video prompt
Paste into a text-to-video model. Add your product photo as a reference if the model accepts one.
Vertical 9:16 UGC-style video filmed on a phone, 15 seconds. A woman in her 20s in a bathroom starts by showing the everyday annoyance, then picks up the product and uses it. The product is vitamin C serum; keep it clearly visible and in hand with the front facing the camera. Handheld framing with slight natural movement, eye contact with the lens, natural light, unpolished and real. Audio: the creator speaks casually to camera with room ambience and no music. Dialogue: "I was so tired of dull skin by midday. Then I tried vitamin C serum, and it gives my skin a brighter look. It is made for someone with a busy morning routine, and you can tell. Link is below if you want to try vitamin C serum." Avoid: studio lighting, glossy commercial look, on-screen text, other brands or logos, distorted hands.
Script
About 48 words, roughly 19 seconds at a natural speaking pace. A little long for this length, so trim a line or pick a longer length.
HOOK: I was so tired of dull skin by midday. LINE 1: Then I tried vitamin C serum, and it gives my skin a brighter look. LINE 2: It is made for someone with a busy morning routine, and you can tell. CALL TO ACTION: Link is below if you want to try vitamin C serum.
Five hook options
Swap the hook to test the opening line on its own.
1. If you're someone with a busy morning routine, stop scrolling. 2. I was so tired of dull skin by midday. 3. I did not expect vitamin C serum to actually work. 4. Is vitamin C serum worth it? Here is my honest take. 5. This vitamin C serum gives my skin a brighter look, and I'm not exaggerating.
Only say what you can back up. Check every line of the script against your real product claims before you publish.
What goes into a UGC prompt.
Every prompt the generator writes covers the same six parts. If you write your own, check it has all of them.
01
The creator
Age range, how they sound and how they are framed. "A woman in her 20s talking to her phone camera" gives a model something to hold on to; "a person" does not.
02
The setting
One real room. A bathroom, a kitchen or a car reads as UGC. A blank studio reads as an ad.
03
The action
What the creator does with the product, in order: show it, use it, react to it. One action per few seconds.
04
The camera
Handheld phone framing, eye contact with the lens, natural light. These are the cues that make a clip feel filmed by a person.
05
The dialogue
The exact words, written to be spoken. Short sentences, a hook in the first two seconds, one call to action at the end.
06
The exclusions
What to leave out: studio lighting, on-screen text, other brands, distorted hands. A short avoid list saves rerolls.
Or skip the prompt.
A text-to-video prompt gets you a clip. You still need to match the product to your photo, fix the voice and cut it to length. Shhots AI starts from your product photo and makes the finished AI UGC ad for you. You pick an AI creator and a hook style, and Shhots writes the script and builds the scenes, so there is no prompt to write.
If you want to keep prompting, the AI ad prompt library has copy-paste prompts for UGC, product photos and video ads. Not sure what the format is? Read what AI UGC is first.
Want the ad, not the prompt? Upload a product photo.
Shhots AI turns one product photo into a UGC ad with the script and scenes written for you. Watermark-free exports with a commercial license.
From $19/month · Cancel anytime · Commercial license included
FAQ
UGC prompt questions.
What is a UGC prompt?
A UGC prompt is the instruction you give an AI video model to make an ad that looks like a real customer filmed it. It describes the creator, the setting, what they do with the product, the camera style and the words they say.
How do I write a prompt for a UGC ad?
Cover six things: who the creator is, where they are, what they do with the product, how the camera behaves, what they say, and what to avoid. The generator above fills in all six from your product and the problem it solves, and you can edit the result.
Does this work with Sora, Veo, Kling or Seedance?
The video prompt is plain text, so you can paste it into any text-to-video model. Results vary by model. If the model accepts a reference image, add your product photo so the product on screen matches the one you sell.
How long should a UGC ad script be?
People speak at about 2.5 words a second, so a 10-second ad holds about 25 words, a 15-second ad about 38 and a 30-second ad about 75. The tool shows the word count and the time it will take to say.
Do I need an account to use the generator?
No. It runs in your browser, nothing you type is sent anywhere, and there is nothing to sign up for.
Why does my AI UGC video not look real?
The usual causes are a polished camera description, a studio setting and ad-style copy. Describe a handheld phone, a real room and casual speech, and keep the exclusion list in the prompt.
Can I make a UGC ad without writing any prompt?
Yes. Shhots AI makes a UGC ad from a product photo. You pick an AI creator and a hook style, and Shhots writes the script and builds the scenes, so there is no prompt to write. Plans start at $19 a month, with watermark-free exports and a commercial license.
Are the scripts safe to publish as written?
Treat them as a first draft. Check every line against claims you can support for your product, and add any disclosures your ad platform requires.